Ideas that become mainstream

Back when I read My Ideal Bookshelf last month I came across this quote by Chuck Klosterman:

"If a non-fiction book experienced a massive spike in popularity then the idea behind it becomes mainstream and then the book itself disappears" (p.110).

I can't remember now which book in particular he was talking about, but it was a book written some decades ago that had a revolutionary new idea in it and when he talked about the idea I thought "well, of course, I knew that." I was familiar with the idea, but had definitely never heard of the book (can I be any more vague about this?).

This made me wonder if a book like Quiet: The Power of Introverts in a World That Can't Stop Talking, could be a book like this.  I both hope that it will, but hope that it won't at the same time. I would love for the ideas embodied in this book to become completely mainstream, but at the same time I think I would mourn the loss of the book. It's an excellent book.